Let's grow your pet business together.
150+ Unique Brands
Managed
50+ Acquired Brands
Integrated
60+ Retail Stores
Supported
18 Years
Marketing Expertise
Get More Tails in Your Door
What We Do
Belle Bear Marketing offers marketing consulting services to pet care and animal health businesses.
When clients work with us, they…
- Spend less money on advertising to acquire new customers
- Get new customers in the door without needing a coupon
- Generate referrals from your existing customers
- Enjoy more repeat visits from your current customers
- Have a bad day without worrying about “getting canceled”
- Launch new services and expand into new markets with confidence
Our Services
Fractional CMO
A part-time CMO who develops the marketing strategy and sets your business up for success.
Interim CMO
Provides stability for your marketing team and keeps your business goals on track during a transition.
Advisory Services
A trusted marketing partner “in your back pocket” to take your results from good to great.
Strategic Projects
Leverages decades of expertise across industries and brings fresh ideas to your project.
Kathy Guillory, Founder
Kathy is a powerhouse marketing leader with 18 years of experience driving strategic growth, change management, and digital transformation for beloved brands.
Kathy has worked with pet care businesses of all sizes, from the largest private equity-funded consolidator with 150+ unique pet care brands, to small local no-kill animal shelters, and national pet therapy associations.
Additionally, she led Go-To-Market plans for a national pet care mobile app rollout, garnering a 20% download rate in the first year (2x goal), and piloted two pet wellness programs based on a monthly subscription model. She has extensive experience with M&A integration, scaling a business to support multiple locations, and building high-performing marketing teams.
Powerful Feedback
Frequently Asked Questions
A fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a consulting basis rather than as a full-time employee. Because they spend a fraction of their time working with a business, they cost a fraction of the cost of a full-time hire. The part-time marketing executive develops your marketing strategy and leads your team as they execute the tactics.
Typically, companies with revenue of $5M to $20M do not need a full-time CMO. A fractional CMO allows you to get the strategy, guidance , and planning for a fraction of the cost of hiring a full-time CMO. A few examples include brands entering a new vertical, launching a new product, or facing a new challenge (i.e., M&A integration), or brands facing a marketing leadership transition.
No, it happens to be our niche and we are passionate about leaning into our strengths. We believe that cross-pollination of ideas from various industries makes for better marketing. By leveraging different experiences and perspectives, we can create better products, services, or processes that are more efficient and appealing to customers.
Our process varies depending on the engagement and your specific business needs. That said, we always start with a series of discovery meetings, which include a digital audit, a competitive analysis, and an assessment of your current marketing team to serve as a baseline for future growth.
Our pricing varies depending on the engagement and your specific business needs. That said, engagements typically start at $10,000.
Need help now?
Schedule a one-hour working session with Kathy Guillory to discuss any topic you’d like, including brand, performance marketing, advertising, emerging technology, and more.