About Belle Bear Marketing
Founded in 2023 by Kathy Guillory, Belle Bear Marketing helps marketing teams go from overworked and underwhelmed… to “wow, that worked.”
Kathy Guillory, Founder & Fractional CMO
Kathy Guillory
Kathy Guillory is the founder of Belle Bear Marketing and Belle Bear Media; her work spans brand storytelling and executive-level marketing strategy.
She is a powerhouse marketing leader with 20 years of experience driving strategic growth, change management, and digital transformation for established brands. She doesn’t just “run ads” or “make things pretty.” She builds marketing systems that turn chaos into clarity.
Experience:
- Led digital marketing for the largest PE-funded pet care consolidators, across 150+ unique brands
- Led digital marketing across 50+ medical aesthetics brands in North America
- Liaison between corporate marketing leadership at Simon Property Group, the largest REIT in the world, and 60+ local stores
She builds marketing operations that scale. She develops repeatable playbooks for post-M&A integration and De Novo launches. She maintains brand consistency across large portfolios while driving hyper-local customer acquisition at every location.
Leveraging deep marketing expertise across multiple verticals, she seamlessly integrates into your existing team, whether you need a strategic reset, a marketing foundation built from scratch, or support during a time of transition.
Follow her on LinkedIn for thoughts on all things marketing.
Jessy Vaughan, Fractional CMO
Jessy Vaughan
Jessy Vaughan is a seasoned marketing executive and fractional CMO with 15 years of experience driving strategic growth, brand integration, and portfolio-wide marketing results.
Jessy has worked with the largest private equity–funded consolidator in pet care, where she played a key role in integrating 125+ acquired businesses into a national portfolio of more than 150 pet care locations. It was during this time that she met Kathy, as the two led parallel work streams focused on maintaining local brand equity while advancing corporate growth goals.
She brings a deep understanding of how to balance hyper-local marketing strategy, messaging architecture, and brand visibility with the operational demands of a growing organization. Her expertise spans M&A marketing integration, brand positioning, go-to-market planning, and developing systems that support both the autonomy of local teams and the strength of a unified national brand.
As a marketing consultant and a fractional CMO, Jessy integrates seamlessly with internal teams to deliver clarity, cohesion, and results, whether the business is growing rapidly, navigating change, or building toward its next phase of growth.
Our Name: Belle Bear Marketing
In 2015, a Southern Belle was in search of a new life in a colder climate. She fell in love with Maine’s natural beauty, four seasons, and a slower pace of life. She journeyed from Georgia to Maine (like the Appalachian Trail, but by car!) and started a new life there.
Upon meeting her husband, a native Mainer, she introduced herself as half Southern Belle, half Polar Bear. He immediately combined them into “Belle Bear.” The Polar Bear has become the official mascot of the Guillory Family.
Authenticity is a big differentiator in marketing with so much noise across multiple platforms and channels.
When it came time to name her Fractional CMO Consultancy, “Belle Bear Marketing” was the natural choice. She could have gone with “Kathy Guillory Consulting” or something more traditional. But she wanted something authentic to her, as the founder, yet separate enough to stand on its own.
Need help now?
Schedule a one-hour working session with Kathy Guillory to discuss any topic you’d like, including brand, performance marketing, advertising, emerging technology, and more.