Let's grow your
multi-location
business together

Who We Serve

Pet & Veterinary Services

Get more tails through the door. More repeat visits. More referrals.

Retail Banks

Build trust, grow products per household, and retain customers in every market you serve.

Health & Wellness

Fill your schedule and build the reputation that keeps patients coming back.

Home Services

Turn seasonal customers into loyal ones, season after season.

Auto Dealerships

Drive traffic, build loyalty, and stand out in a crowded market.

Nonprofits & Associations

Brands that attract donors, members, and the communities you serve

Holding Companies

Build brand clarity, marketing systems, and repeatable playbooks that scale across every acquisition.

What We Do

Belle Bear Marketing offers marketing consulting services specializing in multi-location marketing.

When clients work with us, they…

Spend less money on advertising to acquire new customers
Get new customers in the door without needing a coupon
Generate referrals from your existing customers
Enjoy more repeat visits from your current customers
Have a bad day without worrying about “getting canceled”
Launch new services and expand into new markets with confidence

Our Services

Fractional CMO

A part-time CMO who develops the marketing strategy and sets your business up for success.

Interim CMO

Provides stability for your marketing team and keeps your business goals on track during a transition.

Advisory Services

A trusted marketing partner “in your back pocket” to take your results from good to great.

Strategic Projects

Leverages decades of expertise across industries and brings fresh ideas to your project.

Kathy Guillory, Founder & Fractional CMO

Kathy Guillory

Kathy is the founder of Belle Bear Enterprises; her work spans publishing, brand storytelling, and executive-level marketing strategy.

She is a powerhouse marketing leader with 20 years of experience driving strategic growth, change management, and digital transformation for beloved brands.

Kathy has worked with the largest PE-funded consolidators across pet care, with 150+ unique pet care brands and 50+ medical aesthetics brands leading digital marketing across their portfolios. She was a liaison between corporate marketing leadership at Simon Property Group, the largest REIT in the world, and 60+ local stores.

She has extensive experience with building a high-performing marketing operation that grows with your business, developing repeatable marketing playbooks for integrating new locations post M&A and building De Novos, maintaining brand consistency across a large portfolio of locations, and acquiring new customers at every location with hyper-localization.

Leveraging deep marketing expertise across multiple verticals allows her to seamlessly integrate into your existing team, whether you’re just starting out, want a jolt to get going in the right direction, or need support during a time of transition. Follow her on LinkedIn for thoughts on all things marketing.

Jessy Vaughan, Fractional CMO

Jessy Vaughan

Jessy Vaughan is a seasoned marketing executive and fractional CMO with 15 years of experience driving strategic growth, brand integration, and portfolio-wide marketing results.

Jessy has worked with the largest private equity–funded consolidator in pet care, where she played a key role in integrating 125+ acquired businesses into a national portfolio of more than 150 pet care locations. It was during this time that she met Kathy, as the two led parallel work streams focused on maintaining local brand equity while advancing corporate growth goals.

She brings a deep understanding of how to balance hyper-local marketing strategy, messaging architecture, and brand visibility with the operational demands of a growing organization. Her expertise spans M&A marketing integration, brand positioning, go-to-market planning, and developing systems that support both the autonomy of local teams and the strength of a unified national brand.

As a marketing consultant and a fractional CMO, Jessy integrates seamlessly with internal teams to deliver clarity, cohesion, and results, whether the business is growing rapidly, navigating change, or building toward its next phase of growth.

Powerful Feedback

“Kathy’s ability to onboard quickly with our team, learn our clients’ unique needs, and add value from day one makes her an excellent interim marketing leader.”

“Kathy brought a wealth of knowledge and a strategic edge to our digital marketing offerings. Her expertise in SEO, paid media, marketing analytics, and social media expanded our ability to serve our clients’ growing digital needs. She seamlessly integrated into our small team and was a joy to work with!”

“Kathy has a deep, comprehensive experience in all things marketing, analytics, and business but, even more rare, is her ability to lead. People want to work for her. She knows how to get the absolute best from her team, and drive often complex projects across the finish line seamlessly.”

Frequently Asked Questions

What is a Fractional CMO?

A fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a consulting basis rather than as a full-time employee. Because they spend a fraction of their time working with a business, they cost a fraction of the cost of a full-time hire. The part-time marketing executive develops your marketing strategy and leads your team as they execute the tactics.

How do I know if I need a fractional CMO?

Typically, companies with revenue of $5M to $20M do not need a full-time CMO. A fractional CMO allows you to get the strategy, guidance , and planning for a fraction of the cost of hiring a full-time CMO. A few examples include brands entering a new vertical, launching a new product, or facing a new challenge (i.e., M&A integration), or brands facing a marketing leadership transition.

Do you only work with franchises and multi-location businesses?

No, it happens to be our niche and we are passionate about leaning into our strengths. We believe that cross-pollination of ideas from various industries makes for better marketing. By leveraging different experiences and perspectives, we can create better products, services, or processes that are more efficient and appealing to customers.

What is your process?

Our process varies depending on the engagement and your specific business needs. That said, we always start with a series of discovery meetings, which include a digital audit, a competitive analysis, and an assessment of your current marketing team to serve as a baseline for future growth.

How much do you charge?

Our pricing varies depending on the engagement and your specific business needs. That said, engagements typically start at $10,000.

Our Blogs

Product-Market fit puzzle pieces fitting together

Need help now?

Schedule a one-hour working session with Kathy Guillory to discuss any topic you’d like, including brand, performance marketing, advertising, emerging technology, and more.

Let's grow your
multi-location
business together

150+ Unique Brands

50+ Acquired Brands

60+ Retail Stores

20 Years

Who We Serve

What We Do