Let's grow your multi-location business together
150+ Unique Brands
Managed
50+ Acquired Brands
Integrated
60+ Retail Stores
Supported
20 Years
Marketing Expertise
Who We Serve
Get more tails through the door. More repeat visits. More referrals.
Build trust, grow products per household, and retain customers in every market you serve.
Fill your schedule and build the reputation that keeps patients coming back.
Turn seasonal customers into loyal ones, season after season.
Drive traffic, build loyalty, and stand out in a crowded market.
Brands that attract donors, members, and the communities you serve
Build brand clarity, marketing systems, and repeatable playbooks that scale across every acquisition.
What We Do
We help marketing teams go from overworked and underwhelmed… to “wow, that worked,”
When you work with us, you get:
- The Diagnosis: Not just what’s broken. Why it’s broken. Why it’s important. And how to fix it.
- Brand Framework: Beyond the fonts and colors. The backbone of how you stand out on every channel and at every location.
- Strategic Marketing Plan: Ads, email, social, etc. All mapped to business goals.
- KPI & Dashboards: Stop guessing and start measuring the right metrics.
- Trusted Partners: We don’t follow you blindly into bad decisions. We ask hard question. And pressure test your ideas.
We’re not for everyone, but if you’re building something worth belonging to, pull up a chair and talk to the wildly curious humans who genuinely care about your business.
Our Services
Fractional CMO
A part-time CMO who develops the marketing strategy and sets your business up for success.
Interim CMO
Provides stability for your marketing team and keeps your business goals on track during a transition.
Advisory Services
A trusted marketing partner “in your back pocket” to take your results from good to great.
Strategic Projects
Leverages decades of expertise across industries and brings fresh ideas to your project.
Kathy Guillory, Founder & Fractional CMO
Kathy Guillory
Kathy Guillory is the founder of Belle Bear Marketing and Belle Bear Media; her work spans brand storytelling and executive-level marketing strategy.
She is a powerhouse marketing leader with 20 years of experience driving strategic growth, change management, and digital transformation for established brands. She doesn’t just “run ads” or “make things pretty.” She builds marketing systems that turn chaos into clarity.
Experience:
- Led digital marketing for the largest PE-funded pet care consolidators, across 150+ unique brands
- Led digital marketing across 50+ medical aesthetics brands in North America
- Liaison between corporate marketing leadership at Simon Property Group, the largest REIT in the world, and 60+ local stores
She builds marketing operations that scale. She develops repeatable playbooks for post-M&A integration and De Novo launches. She maintains brand consistency across large portfolios while driving hyper-local customer acquisition at every location.
Leveraging deep marketing expertise across multiple verticals, she seamlessly integrates into your existing team, whether you need a strategic reset, a marketing foundation built from scratch, or support during a time of transition.
Follow her on LinkedIn for thoughts on all things marketing.
Jessy Vaughan, Fractional CMO
Jessy Vaughan
Jessy Vaughan is a seasoned marketing executive and fractional CMO with 15 years of experience driving strategic growth, brand integration, and portfolio-wide marketing results.
Jessy has worked with the largest private equity–funded consolidator in pet care, where she played a key role in integrating 125+ acquired businesses into a national portfolio of more than 150 pet care locations. It was during this time that she met Kathy, as the two led parallel work streams focused on maintaining local brand equity while advancing corporate growth goals.
She brings a deep understanding of how to balance hyper-local marketing strategy, messaging architecture, and brand visibility with the operational demands of a growing organization. Her expertise spans M&A marketing integration, brand positioning, go-to-market planning, and developing systems that support both the autonomy of local teams and the strength of a unified national brand.
As a marketing consultant and a fractional CMO, Jessy integrates seamlessly with internal teams to deliver clarity, cohesion, and results, whether the business is growing rapidly, navigating change, or building toward its next phase of growth.
Powerful Feedback
Frequently Asked Questions
A fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a consulting basis rather than as a full-time employee. Because they spend a fraction of their time working with a business, they cost a fraction of the cost of a full-time hire. The part-time marketing executive develops your marketing strategy and leads your team as they execute the tactics.
Typically, companies with revenue of $5M to $20M do not need a full-time CMO. A fractional CMO allows you to get the strategy, guidance , and planning for a fraction of the cost of hiring a full-time CMO. A few examples include brands entering a new vertical, launching a new product, or facing a new challenge (i.e., M&A integration), or brands facing a marketing leadership transition.
No, it happens to be our niche and we are passionate about leaning into our strengths. We believe that cross-pollination of ideas from various industries makes for better marketing. By leveraging different experiences and perspectives, we can create better products, services, or processes that are more efficient and appealing to customers.
Our process varies depending on the engagement and your specific business needs. That said, we always start with a series of discovery meetings, which include a digital audit, a competitive analysis, and an assessment of your current marketing team to serve as a baseline for future growth.
Our pricing varies depending on the engagement and your specific business needs. That said, engagements typically start at $10,000.
Need help now?
Schedule a one-hour working session with Kathy Guillory to discuss any topic you’d like, including brand, performance marketing, advertising, emerging technology, and more.