About Belle Bear Marketing
Founded in 2023 by Kathy Guillory, Belle Bear Marketing is a fractional CMO consultancy specializing in multi-location and franchise businesses.
Kathy Guillory, Founder
Kathy is the founder of Belle Bear Enterprises; her work spans publishing, brand storytelling, and executive-level marketing strategy.
She is a powerhouse marketing leader with 20 years of experience driving strategic growth, change management, and digital transformation for beloved brands.
Kathy has worked with the largest PE-funded consolidators across pet care, with 150+ unique pet care brands and 50+ medical aesthetics brands leading digital marketing across their portfolios. She was a liaison between corporate marketing leadership at Simon Property Group, the largest REIT in the world, and 60+ local stores.
She has extensive experience with building a high-performing marketing operation that grows with your business, developing repeatable marketing playbooks for integrating new locations post M&A and building De Novos, maintaining brand consistency across a large portfolio of locations, and acquiring new customers at every location with hyper-localization.
Leveraging deep marketing expertise across multiple verticals allows her to seamlessly integrate into your existing team, whether you’re just starting out, want a jolt to get going in the right direction, or need support during a time of transition.
Follow her on LinkedIn for thoughts on all things marketing.
Our Name: Belle Bear Marketing
In 2015, a Southern Belle was in search of a new life in a colder climate. She fell in love with Maine’s natural beauty, four seasons, and a slower pace of life. She journeyed from Georgia to Maine (like the Appalachian Trail, but by car!) and started a new life there.
Upon meeting her husband, a native Mainer, she introduced herself as half Southern Belle, half Polar Bear. He immediately combined them into “Belle Bear.” The Polar Bear has become the official mascot of the Guillory Family.
Authenticity is a big differentiator in marketing with so much noise across multiple platforms and channels.
When it came time to name her Fractional CMO Consultancy, “Belle Bear Marketing” was the natural choice. She could have gone with “Kathy Guillory Consulting” or something more traditional. But she wanted something authentic to her, as the founder, yet separate enough to stand on its own.
Need help now?
Schedule a one-hour working session with Kathy Guillory to discuss any topic you’d like, including brand, performance marketing, advertising, emerging technology, and more.